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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is a valuable asset for professionals seeking a career in the marketing cloud industry. Marketing Cloud Connect Essentials certification validates the candidate's knowledge and skills in Marketing Cloud Connect, including synchronization, integration, and data management. Earning this certification can lead to career advancement opportunities and provides professionals with the skills and knowledge needed to help their organizations achieve marketing automation success.

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To prepare for the Salesforce MCC-201 Exam, candidates can take advantage of various resources provided by Salesforce, such as online training modules and study guides. Additionally, hands-on experience with Marketing Cloud and Salesforce CRM integration is highly recommended to gain practical knowledge and skills. Passing MCC-201 exam is a valuable achievement for professionals who want to advance their careers in the field of marketing automation and customer relationship management. It not only validates their expertise in Marketing Cloud Connect but also helps them to stand out in the competitive job market.

The Marketing Cloud Connect Essentials certification program covers a range of topics, including Marketing Cloud Connect installation, configuration, and integration with Salesforce. It also covers the use of Marketing Cloud Connect to synchronize data, create campaigns, and track campaign performance. MCC-201 Exam is designed to test the candidate's ability to use Marketing Cloud Connect to effectively manage marketing campaigns, automate workflows, and improve customer engagement.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q138-Q143):

NEW QUESTION # 138
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?

A. Configure activities within Automation Studio to update the purchase data.
B. Utilize Entry Data on a Decision Split within Journey Builder.
C. Create a Data Relationship in Email Studio to relate the two data extensions.
D. Use Data Designer in Contact Builder to relate the two data extensions.

Answer: A,D

Explanation:
To evaluate if a customer has made a purchase after entering the journey, a Data Relationship or Data Designer is needed to relate the master data extension and the purchase data extension. Then, a Decision Split activity can use Entry Data or Contact Data to check the purchase status. Automation Studio activities are not needed for this process. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_data_relationships.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_co_data_designer.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5

NEW QUESTION # 139
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

A. SQL
B. SSJS
C. HTML
D. AMPscript

Answer: D

NEW QUESTION # 140
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers

A. Publication List
B. Domain Exclusion
C. Auto-Suppression List
D. Suppression List

Answer: A,D

Explanation:
Publication List and Auto-Suppression List can be used to control what content is available to certain users and business units based on their preferences and send volume. A Publication List allows subscribers to opt in or out of different types of communications, while an Auto-Suppression List automatically excludes subscribers from receiving certain messages based on criteria such as frequency or content category. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_publication_lists.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5

NEW QUESTION # 141
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?

A. Create a scheduled daily automation that includes an import activity and user-initiated send.
B. Create a triggered automation that includes an import activity and user-initiated send.
C. Create a scheduled monthly automation that includes an import activity and triggered send.
D. Create a triggered automation that includes an import activity and triggered send.

Answer: B

NEW QUESTION # 142
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

A. Use Subscriber Filter per business unit to filter production from test data.
B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
C. Implement two separate Marketing Cloud instances.
D. Create one or more additional business units for testing.

Answer: C

NEW QUESTION # 143
......

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